Mattel Styleguides
Mattel Styleguides
Mattel Styleguides
Graphic Design, 3d modeling
Graphic Design, 3d modeling
Graphic Design, 3d modeling
Overview
Overview
As a graphic designer, I contributed to the development of style guides for several iconic Mattel brands, including Hot Wheels, Fisher-Price, and Barbie. For Hot Wheels, I created key visual assets, designed layouts, and defined typography and color systems aligned with the brand’s bold, high-energy identity. I also worked with 3D car models, adjusting perspectives to craft dynamic hero visuals for use across various materials.
As a graphic designer, I contributed to the development of style guides for several iconic Mattel brands, including Hot Wheels, Fisher-Price, and Barbie. For Hot Wheels, I created key visual assets, designed layouts, and defined typography and color systems aligned with the brand’s bold, high-energy identity. I also worked with 3D car models, adjusting perspectives to craft dynamic hero visuals for use across various materials.
As a graphic designer, I contributed to the development of style guides for several iconic Mattel brands, including Hot Wheels, Fisher-Price, and Barbie. For Hot Wheels, I created key visual assets, designed layouts, and defined typography and color systems aligned with the brand’s bold, high-energy identity. I also worked with 3D car models, adjusting perspectives to craft dynamic hero visuals for use across various materials.
Process
Process
Light panels
Light panels
Light panels
Light panels
Posters & Patterns
Posters & Patterns
Posters & Patterns
Design of physical stores
Design of physical stores
Design of physical stores
Guidebook Design
Guidebook Design
Guidebook Design
